Nothing in this world last forever. In both the "Real” and "Gaming" worlds, nothing lasts forever. No matter how amazing a Game is, players leave games. Churn rate is based on the number of clients dropping off from a business.
Example: 6 clients lost / 100 starting clients = 6% Churn Rate
Understanding who your customers is and why your customers churn is essential to design your product. Gaming is a product and service that involves an ongoing relationship with the customers. The success of this relationship results in monetization. Churn = loss of customers and that = loss of revenue.
A game must provide its players with an engaging and enjoyable experience. If players are bored or frustrated early on in the game, they are very likely to stop playing.
Some of the Reasons people leave your Game:
1. You are not Targeting the correct audience for your game
Many companies decide to stay in their comfort zone and spend their marketing efforts and dollars on formulas that may have worked successfully in the past with other games. In order to develop an effective Marketing strategy, you need to be know who your audience is. Identifying your target demographics, who and where your audience is, their likes and dislikes, purchasing behaviors, game playing behaviors etc. are necessary in order to develop marketing strategies that effectively reach and engage them.
Utilizing metrics such as demographics, device type, Customer life value, EED, Game playing behavior, purchasing behaviors etc. will help your company use data analytics to develop informed marketing strategies for the correct demographics for your game.
2. Your Game Intro is boring
In today's modern day society, instant gratification is king. No one wants to wait for anything. The first thing a player sees on the screen as they start a game needs to be compelling and give them a reason to stay. This first impression of the game will either cause a player to leave, stay and play or consider playing at another time.
3. A Toxic Community
Successful games have large social media followings/communities, frequent social media engagement and the ability to be played on multiple device types. Game's large online communities and chat rooms as well as Multiplayer games also allow players to communicate with one another during, after, or even before actual play via chat, messaging etc.
Analytics and monitoring should be used to track how a community is growing and evolving. If the community is aggressive or hostile towards new players this could potentially increase the churn rate of new players. Effective company procedures that deal with "Trouble" players help keep chat room environments more positive. This can help increase community participation, improve customer morale and overall positive brand impression.
Monitoring group chats and communities can also help identify potential bugs and enable a company to respond to players directly which can improve customer morale and customer service.