Cost Per Acquisition (CPA)

April 14, 2016

 

Cost Per Acquisition (CPA)

 

 

This metric calculates the cost of a user action, such as a game download, app download, acquisition etc. CPA is calculated by the total cost is divided by the number of user actions.

 

Modern day gaming companies typically put a significant amount of effort and dollars into marketing the game. In this competitive and constantly evolving industry, sustained efforts are necessary in order to acquire new players, increase user engagement and improve retention of current players. This in turn leads to a higher number of in-game purchases as well as other subscription based purchases.


If a gaming company charges $1.99 for a new game app but the cost of the download to the company is $2.00, the net result would be a loss of 1 cent per user app download.  

 

Understanding what Gaming Analytics are and how they can be used to develop effective business strategies is essential in today’s Gaming Industry. Having an effective data analytics program in place is an essential first step in making informed business intelligence decisions.

 

Pacific ERP has a history of successfully helping companies by providing specialized data service integration and data analytics customized to business's individual needs. 

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